Jewish Community Center of San Francisco

Working at the Jewish Community Center of San Francisco has given me excellent client-side experience.


I worked with management and stakeholders in various departments to create successful and trackable campaigns across all channels ranging from the revenue-generating Fitness Department to raising financial support through Development to help sustain the organization’s mission.


Process, workflow, cost-effectiveness and consistent branding were key drivers on every project.


JCCSF Arts & Ideas Campaign


Joan Rivers, Randy Newman, Annie Leibovitz, Oliver Stone and the Martha Graham Dance Company.


Each year the JCCSF offers a wide range of extraordinary performances, lectures and exhibitions.


As part of the launch for the new 2011/2012 season, this rich media campaign highlighted A&I’s successful past and helped launch its upcoming season.


So, what’s not to like?


Rich Media Banner - Arts & Ideas Campaign

Development Campaign


Donations, large and small are vital to the JCCSF. The organization depends on more than $2.2 million annually in contributions to sustain its many programs and services to the community.


This campaign recognized donors for their commitment and generosity. The work resulted in a significant increase in donations from the previous year as well as garnering good will from donors.


Posters, direct mail, rich media, video and print were used in the campaign.


Print Ads - Development Campaign

Recreation Campaign


The JCCSF offers more than 160 adult and 150 children’s recreation classes.


The classes attract potential new members as well as offering options to current members at very affordable prices .


Outdoor, online and print were used in this campaign.


Recreation Classes Bus OOH - Recreation Campaign

JCCSF Fitness Center


One of the best-kept secrets in San Francisco is the JCCSF’s state-of-the-art Fitness Center. Cardio, yoga, Pilates, aquatics programs and facilities are continuously being expanded and updated.


One component of the branding included a monthly newsletter providing details of the facility with a new, contemporary look and feel.


Member News Email - Fitness Center

BookFest Campaign


Over the years this popular, one-day event has attracted authors and celebrities such as Michael Chabon, Stephen Sondheim,

R. Crumb and Nicole Krauss.


This integrated campaign included brochures, posters and rich media.


BookFest 2010 was so successful, it has been expanded to seven days for 2012.


Brochure - BookFest Campaign