The Oakland Raiders are one of the strongest brands in any sport today. The campaign theme, “Welcome to Our House” capitalized on the team’s successful history and leveraged fan pride and loyalty in the organization. This integrated campaign featured OOH, print, online, broadcast and direct.
Raiders ticket sales increased substantially with a 75% sellout rate over two consecutive seasons. The Raider Image retail chain of 23 stores also saw an 11% increase in sales selling everything Raiders to their dedicated fans.
Print / OOH
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