HOPALONG ANIMAL RESCUE
Hopalong has saved over 36,000 lives since 1993, thanks to the strength of their 620 Fosters. They rescue animals from 20 Northern and Central California shelter euthanasia lists and place them in Foster care within 24 hours. Hopalong also coordinates the adoption process.
Their site lacked an engaging video that dramatized this story. I wrote and art directed a campaign that included a video, PSA, banner and print ads as well as the tagline, “We foster hope.”
With the help of producer Kate Lee, Kyle Garrett and Amber Crosby at Seven Summits Productions, photographer James Newman and Ellen Young Media, this campaign exceeded my expectations.
Most importantly, within the first 2 weeks after the campaign’s launch, the work raised over $40,000 for Hopalong.