Oakland has been the recipient of much negative news over the last few years. Behind all the negativity lies a city in renaissance. A city that boasts one of the country’s most vibrant art communities, a world-class culinary scene, and a wide range of music and entertainment. How do you put a positive spin on all the good things happening in Oakland and make the city a viable visitor destination?


By getting well-known, respected Oakland residents and business leaders to show the consumer their favorite parts of the city.


A robust microsite, rich media, videos, radio, e-blasts, social marketing and outdoor successfully repositioned the Oakland brand and generated awareness. All supported by strong analytics: Banner ad total impressions delivered – 7,475,391, clicks delivered – 10,873, total page views – 21,512. Not bad for just the first three months of the city’s first-ever visitor’s campaign.